Creation Of Trackline
Trackline was established in early 1992 by Geoff and Joy Watters who owned Forestwood Interiors in the Melbourne Suburb of Mt Waverley. Forestwood Interiors had been established to supply window furnishing products to the ever expanding housing market and was a flourishing enterprise at the time that the family decided to relocate to Central Victoria.When Geoff and Joy arrived in Bendigo, they identified that there was a high need for a wholesaler to service the needs of the retailers in the window furnishing industry. They were encouraged and supported by several major Melbourne based suppliers and Trackline was established in early 1992.
Trackline was very successful and with high sales growth it became neccessary to relocate to a larger premises in Kangaroo Flat. Trackline instituted a regime of regular calls employing a commercial van to visit at pre determined times throughout the year. As well as carrying a basic stock range enabling immediate supply to the customer, making sure all pre orders were delivered free into stores all across country Victoria.